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Ad Server Comparison
FAQ/Ad Server Comparison
Compare Ad Server Software - Mobile, Display and Video Ad Server Comparison
dJAX adserver technology solutions, a prominent provider of ad server solutions. We focus on the development of various ad serving products for multiple technology platforms. Our products can serve your organization needs and enhance the ad operations. Periodical reporting and automated ad delivery are offered in all our technology platforms. Our primary ad serving products are mobile, video, enterprise, premium display ad server, native ad server and ad server for advertisers and publishers with DSP, SSP and DMP. Our consultancy service for Programmatic advertising will enhance the opportunities of advertising.
| Ad Serving Platform | OpenX Enterprise | DoubleClick | Zedo | Right Media | Adtech | AppNexus | Epom | dJAX Adserver |
|---|---|---|---|---|---|---|---|---|
| Mobile ad serving | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Video ad serving | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Creative types supported | Image, Flash, HTML, HTML5, XML, 3rd-party, Rich Media, Video (linear & non-linear), etc., third party tags | Image, Flash, rich media, and third-party tags. Automatic rich media macro detection. Small Business version could have some limitations. | Standard Banner, HTML, Text, and javascript ads, Rich Media Ads, Flash | Image, Flash, Rich Media, Video, HTML, Display Ads | Image, Flash, HTML, XML, 3rd-party, Video (linear & non-linear), Rich Media, HTML 5, display ads | Image, Flash, Rich Media, Video, HTML, Display Ads | Image, Flash, Video (linear & non-linear), HTML, Text ads, 3rd-party, Rich Media (free templates), HTML5, display ads | Image, Flash, HTML, HTML5, XML, Text, 3rd-party, Rich Media, Video (linear & non-linear), etc., third party tags |
| Campaigns optimization | CPM, CPC, CPA, CPD, Fixed Cost, conversion tracking | CPM, CPC, CPA | Automatic Optimization based on eCPM, CTR, Clicks or Impressions | Optimization based on eCPM, CPC, CPA. | Automatic Optimization based on CPM, CPC, CPA, eCPM, also Fixed Cost, conversion tracking | CPM, CPC, CPA | CTR, CPA optimization; eCPM Optimization; Auto-Weighing, based on eCPM, Manual Weighing | CPM, CPC, CPA - Automatic Optimization based on eCPM |
| Reporting | Real-time + dashboard, API available | Real-time | Canned and custom reports | Real-time | Real time repoting + dashboard, Custom reports, report subscription , report export (xls, csv, pdf, html) | Updated every hour | Real-time, dashboard, report auto-sending options, report export (xls, csv, pdf, html) | Real time repoting + dashboard, Custom reports, report export (xls, csv, pdf, html) |
| Targeting | Content, geographic, technographic (e.g. browser), time based (e.g. time of day), and custom targeting Advanced targeting by mobile device, carrier, and O/S↵Custom and 3rd party audience classification and retargeting | Geography, bandwidth, browser, browser language, operating system, and domain. Date and time targeting. Small Business version could have some limitations. | Keyword targeting, geography targeting to city, state, country, DMA and custom groups, bandwidth targeting, day/time targeting. | Geography Targeting, Bandwidth targeting, Browser targeting, OS targeting | Content, Geography, Technographic (E.G. ISP Provider, Bandwidth, Connection Type, IP-Addresses, Browser, Browser Language, Operating System, Operating System Language And Domain).Time Based, Keyword Targeting, Frequency, Re-Targeting. Mobile (Mobile Carrier, Device Vendor, Device Type And Format Targeting) | Geography Targeting, Bandwidth targeting, Browser targeting, OS targeting | Geotargeting (up to city level); ISP provider, IP adress, bandwidth, browser (incl. browser language), OS (incl. OS language and domain) targeting; time-based, custom targeting; keyword, frequency targeting; re-targeting (cookie targeting); Wi-Fi, mobile carrier, device vendour, device type and format targeting. | Geography, Technographic (E.G. ISP Provider, Connection Type, IP-Addresses, Browser, Browser Language, Operating System, Operating System Language And Domain).Time Based, Keyword Targeting, Frequency, Re-Targeting. Mobile (Mobile Carrier, Device Vendor, Device Type And Format Targeting) and Also Custom Targeting Feature Available |
| AdExchange | Yes, OpenX Market | Yes, Doubleclick Ad Exchange | Yes | Yes, Right Media Exchange | Yes | Yes, Custom Adexchange | Yes, Epom Market | Yes, OpenX Market, Pubmatic, Appnexus, Smaato, Mopub and More |
| Demo | No | No | No | No | Yes, Upon Request | No | Yes | Yes, Upon Request |
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